We're on a mission to make cleaner shopping accessible, simple, and empowering for everyone.
We believe everyone deserves to know what's in their products. From the shampoo you use every morning to the cleaning supplies under your sink, the products in your life should work for you, not against you.
Shopping for cleaner products shouldn't require a chemistry degree. Yet every day, millions of people stand in store aisles, overwhelmed by ingredient lists they can't pronounce and marketing claims they can't verify.
The "clean" beauty and household product industry is booming, but it's also confusing. What's actually clean? What should you avoid? And most importantly, what are the better alternatives?
Crunchy Chat makes it simple. Snap a photo of any product, and we'll give you an instant "crunchy score" from 0-100, highlighting any concerns and suggesting better alternatives.
Our recommendations are based on scientific research, not marketing hype. We translate complex ingredient databases into simple, actionable insights that help you make informed choices.
The principles that guide everything we do
Our recommendations are grounded in scientific research and peer-reviewed studies, not trends or marketing claims.
Your photos are never stored. Your shopping habits remain private. Your data belongs to you.
Clean living shouldn't be complicated or expensive. We're here to make it simple and accessible for everyone.
"Crunchy" is an affectionate term for people who care about natural, non-toxic, and sustainable products. It's about making conscious choices for your health and the environment.
But you don't need to be a full-time "crunchy mom" or wellness guru to benefit from cleaner products. Maybe you just want to know if your face wash contains questionable ingredients, or if there's a better laundry detergent for your family.
That's where Crunchy Chat comes in. We're here to help you embrace your inner crunchiness, one product at a time.
Crunchy Chat is built by a small team of developers, researchers, and parents who believe technology should make healthy living easier, not harder.